Are you trying to figure out how to create a digital marketing strategy that actually works? Whether you’re doing it for a client or yourself, understanding the key ingredients for success can be a game-changer. Now, every business has different goals and needs, but there are certain things you need to keep in mind to make sure your strategy is on point. So, if you’re in the world of digital marketing, and looking to up your game, keep reading! In this article, we’ll walk you through seven essential components that are sure to lead you to a successful digital marketing strategy.
- 1. Craft a Realistic Blueprint: The Key Ingredient to a Successful Digital Marketing Strategy
- 2. Choose the Right Metrics: How to Identify Appropriate KPIs from the Get-Go
- 3. Create Compelling Content: The Secret Sauce to Stand Out in the Digital World
- 4. Master the Art of Funnel Building: Secrets to an Effective Digital Marketing Plan
- 5. Plan for Success: How to Strategise for Flexibility and Adaptability
- 6. Build a Content Library for the Ages: The Power of Evergreen Content
- 7. Keep Your Eyes on the Prize: How to Visualize a Clear Direction for Your Digital Marketing Strategy
- Let’s recap
1. Craft a Realistic Blueprint: The Key Ingredient to a Successful Digital Marketing Strategy
What does ‘digital marketing strategy’ mean, and how can it transform your business?
A digital marketing strategy is a comprehensive plan that a business implements to meet its goals and objectives. It targets specific types of customers using a range of marketing techniques to maximize outreach and engagement. It’s a fundamental pillar for any successful business in the digital world. Key components include understanding your target audience, setting clear objectives, choosing the right digital marketing channels, creating engaging content, utilizing SEO, leveraging social media, and tracking performance with analytics. By following these steps, businesses can create a successful digital marketing strategy that not only attracts the right audience but also turns them into loyal customers.
So, before you start diving into your digital marketing strategy, the first thing you need to do is map out your plan. You might be wondering how to do that, and don’t worry, there are plenty of ways to get started. You can use content mapping, timelines, and editorial calendars to help you out. There are also lots of tools out there to assist you in this process.
Now, when you’re creating your plan, it’s important to establish some realistic outcomes. You want to have an idea of where you want to end up, but also leave some room for uncertainty. To do this, you’ll need to choose some key performance indicators (KPIs) that relate to your specific goals and strategy. These metrics will help keep you on track and focused on what really matters.
If you don’t choose specific metrics to base your strategy on, you might find yourself going off course and not reaching your ultimate goal. So, it’s important to keep things as simple as possible when you’re communicating and delegating tasks. And don’t forget to establish a clear timeframe so that everyone on the team stays focused and on task.
2. Choose the Right Metrics: How to Identify Appropriate KPIs from the Get-Go
When it comes to setting goals for your digital marketing strategy, it’s important to find the right metrics to focus on. This will help you understand how you got to your end results, and which of your marketing actions are actually working and which need improvement. But how do you choose the right metrics? Well, you’ll need to focus on KPIs – key performance indicators – that most closely represent your target areas.
Here are a few things to think about when you’re figuring out which KPIs to use:
- How is a given KPI related to your specific goal?
- What exactly are you measuring with this KPI?
- Is what you’re measuring related to the actual user experience? And if so, how?
- How much do you need to monitor and report on certain metrics, and have you included this in your plan?
The key here is to remember that while you’re dealing with data, you’re also dealing with human experience. You want to focus on numbers that tell a story about what your customers are doing, and use this data to make informed decisions about your strategy moving forward. By homing in on these key metrics, you can get a better sense of what’s really working and what needs improvement, and make sure you’re always focused on the things that matter most.
The bottom line is that human behaviour is really what’s affecting your ROI, so remember to approach it from a UX (User Experience) point of view, always.
3. Create Compelling Content: The Secret Sauce to Stand Out in the Digital World
It’s important to understand that content is so much more than just great blogs, Tweets, and Facebook ads. There are a ton of creative ways to reach your audience, and to do that effectively, you’ll need to stay up-to-date on the latest technology and methods.
One thing that really makes for effective outreach and engagement is your ability to tell a story. Your strategy should be centred around an advertising campaign that is high-quality and valuable to your audience. Essentially, you want to build your core ads and service offerings first, and then create content that encourages users to take action and make a purchase. But you need to make sure that this content is relatable, relevant, and useful to your audience.
Obviously, it’s really important to have a clear understanding of how your content is performing with regard to SEO and analytics patterns. Everything you put out into the world becomes data, so it’s crucial to track and analyze it properly. This means understanding the user experience and how they are engaging with your content.
The key to success with content marketing is to constantly experiment and adapt your strategy based on the data and results you receive. By continually learning from your successes and failures, you can refine your approach and create content that truly resonates with your audience.
4. Master the Art of Funnel Building: Secrets to an Effective Digital Marketing Plan
If you have experience in the traditional marketing field or any business background, you might already be familiar with the concept of a sales funnel. This is essentially a step-by-step outline of each phase of the buyers’ journey, and it can be broken down into a few different categories:
- Outreach: This might include things like Facebook ads, landing pages, explainer videos, infographics, and content marketing.
- Conversion: This might involve social media, informational blog posts, case studies, and quizzes.
- Closing: This could include an email series, reviews, questionnaires, and other tactics designed to close the sale.
- Retention: Finally, you have retention strategies like exclusive offers, whitepapers, emails, contests, and surveys, which are all designed to keep your customers engaged and coming back for more.
At the top of the funnel is where outreach, engagement, and brand awareness happen. This is really key to capturing new traffic and re-engaging repeat traffic. You want to make sure that this part of your funnel is highly engaging and focused on building relationships with your audience – it’s not just about making a sale.
A great content strategist or digital marketing specialist will know exactly what it takes to bring customers through every phase of the funnel and have a high conversion rate. But don’t worry if this doesn’t happen right away – in most cases, it takes practice to get it right. The key is to keep experimenting and learning from your results so that you can keep improving your strategy over time.
5. Plan for Success: How to Strategise for Flexibility and Adaptability
- When you’re creating a digital marketing strategy, it’s important to remember that unexpected events can and will happen. That’s why you should always be flexible and adapt your plans. Just like how you might give “fake” deadlines to clients, you should leave some blank spots on your timeline to fill in as you go. This will allow you to adjust your plan as needed and stay on track to meet your goals.
- In addition to leaving room for unexpected events, you should also be regularly monitoring and checking in on your plan. This includes asking questions like where there’s room for improvement, which KPIs are truly relevant at this phase, where the majority of traffic is flowing, and which tools are working better than others to keep everything organized. By keeping a close eye on these factors, you’ll be able to make informed decisions about how to adjust your strategy to achieve the best results possible.
6. Build a Content Library for the Ages: The Power of Evergreen Content
When it comes to content marketing, you need to have different types of content for different purposes. But don’t worry, it’s not as complicated as it may seem. One key type of content is called “evergreen content.” This means that you only have to create it once, and it can be valuable for multiple purposes and channels.
For example, you can turn old blog posts into a PDF e-book or an in-depth article into a whitepaper. You can even incorporate slideshows into simple explainer videos. The goal is not to bore your audience with the same content or copy from yourself (which can hurt your SEO), but to build a library of core pieces that align with your brand’s message and goals.
To keep everything organised, you can use keywords and tags to easily find and repurpose your content. This way, you can create valuable content without constantly reinventing the wheel.
7. Keep Your Eyes on the Prize: How to Visualize a Clear Direction for Your Digital Marketing Strategy
It’s important to keep track of your content’s performance and make sure it’s aligned with your goals. From the start of your strategy, you should have a plan in place and monitor each phase of your funnel to see how it’s performing.
If you notice fluctuations in conversions, you may need to re-engage your audience. The goal is to create a flexible plan that starts with SEO-friendly and shareable content and progresses through each phase of your funnel. Once your strategy is complete, you can compare your expected results with your actual results to gain insights for future strategies.
As you can see, building a successful content marketing strategy requires a lot of planning, organisation, and attention to detail. However, with the right approach, it can be a highly effective tool for engaging your audience, building your brand, and driving business results.
So if you’re ready to get started on your own content marketing strategy, take the time to map out your plan, choose the right metrics to measure success, create a funnel that engages your audience, and focus on creating high-quality, evergreen content that resonates with your target market.
By doing so, you’ll be well on your way to building a successful content marketing strategy that helps you achieve your business goals. So what are you waiting for? Start planning your strategy today!
About the Author: Michael Masa
Why should you listen to me? With a rich background in marketing and a passion for sharing knowledge, I’ve dedicated the last 9 years of my life to the field. I’ve worked as a marketer and have been instrumental in crafting the marketing strategy for one of Europe’s leading insurance companies, BAVARIA AG.
Prior to my current role, I spent 12 years as a Sales Manager, leading a team of 12 dynamic individuals and implementing the latest sales techniques to drive success. This experience allowed me to refine my leadership skills and gain a deep understanding of the sales industry.
Now, I’m at the helm of Dealers League, a marketing agency that not only grows and manages websites for businesses but also focuses on the importance of effective marketing strategies. Recognizing the need for continuous learning in this fast-paced industry, we offer courses on the latest marketing techniques.
My varied experience in sales and marketing provides me with a unique viewpoint on how these two crucial areas intersect. I look forward to sharing my knowledge and insights with you through this blog.