Digital Marketing

What is PPC

What Is PPC?

PPC or pay-per-click is the advertising model on which most online campaigns, such as Google advertising, are based. For advertisers, this model was a real revolution, as until then they had to “shoot blind”, investing budget in campaigns whose results could not be measured with...
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UTM Codes

Why should I use UTM codes and where can I find them in Google Analytics 4? UTM codes are a way to track your site visitors coming to your website from a particular marketing campaign. This could be a newsletter or even the signature link in your emails. But there are many more ways you […]
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Google Search Console Setup Made Easy!

Getting started with Google Search Console is very easy and can be done in a very short time. There are different ways to set it up, all depending on what you prefer. Let’s get started and see how to set up your Google Search Console: Why should you use Google Search Console? Google Search Console...
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Google Analytics 4 – FAQ’s

Do you want to learn more about Google Analytics 4? Then check out this step-by-step guide to get the most out of your new Google Analytics 4. How do I set up a Google Analytics 4 property from scratch? How do I set up a Google Analytics 4 property? How do I enable enhanced measurement […]
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Perform A Google Analytics Audit

Follow these easy steps to perform a Google Analytics audit. Google Analytics is the best free analytics and marketing tool available to all businesses.  In order to make the proper use of Google Analytics, you should be knowledgeable in the following topics: Let’s dive into this Google...
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