How to create an Organic Search Traffic Report in Google Analytics 4?

08
Sep
Organic Search Traffic Report in Google Analytics 4

The Organic Search Traffic Report in Google Analytics 4:

Unlike Universal Analytics, there is no longer an organic search traffic analysis in Google Analytics 4 and we need to create one from scratch. 

We use the exploration report for this and create an overview report containing several tabs with sub-reports that measure organic search traffic to the website.

Here the list of the reports included in the report:

1. How to create the “Overview” report:

  • Log in to your Google Analytics 4 property and click on the “Explore” link.
  • Choose the “Blank” exploration template.

How to create an Organic Search Traffic Report in Google Analytics 4? 1

  • Choose a name for your report.
  • Choose the date range. We chose to set the date range to the last 30 days.

How to create an Organic Search Traffic Report in Google Analytics 4? 3

  • Click on the “+” next to “Segments”.
  • Click “User Segments”.

How to create an Organic Search Traffic Report in Google Analytics 4? 5

  • Name the segment “Organic Search”.
  • Click on the drop down.
  • Choose “First user medium”.

How to create an Organic Search Traffic Report in Google Analytics 4? 7

  • Click on “Add Filter”.
  • Choose “organic” from the “Conditions”.

How to create an Organic Search Traffic Report in Google Analytics 4? 9

  • Click “Apply”.
  • Click “SAVE AND APPLY”.
  • Click on “+” next to “Dimensions”.
  • Check the box next to “First user source/medium”.
  • Check the box next to “Landing Page”.
  • Check the box next to “Event Name”.
  • Check the box next to “Item Name”.
  • Check the box next to “Device Category”.
  • Check the box next to “Browser”.
  • Check the box next to “Country”.
  • Click on “Import”.

How to create an Organic Search Traffic Report in Google Analytics 4? 11

  • Click on “+” next to “METRICS”.
  • Select the following metrics and then click on “Import”.
    
    • Views
    • Total users
    • Sessions
    • Engaged sessions
    • Engagement rate
    • Event count
    • Conversions
    • Total revenue
    • User conversion rate
    • Session conversion rate
    • Event revenue
    • Items views
    • Items quantity
    • Add-to-carts
    • Ecommerce purchases
    • Item revenue

  • Add “First user medium” to the row section by double clicking on it.
  • Now we add the metrics to this report by double clicking on:
    
    • Views
    • Total users
    • Sessions
    • Engaged sessions
    • Engagement rate
    • Event count
    • Conversions
    • Total revenue
      
  • Choose “Heat Map” as the “Cell Type”.
  • Rename the report tab to Overview.

2. How to create the “Landing Pages” report:

  1. Click on the triangle next to your newly created “Overview” report.
  2. Click “Duplicate”.
  3. Rename the tab to “Landing Pages”.
  4. Remove “First user source/medium” from the report.
  5. Double click on “Landing Pages” and add them to the report instead.

3. How to create the “Devices” report:

  1. Click on the triangle next to your newly created “Landing Pages” report.
  2. Click “Duplicate”.
  3. Rename the tab to “Devices”.
  4. Remove “Landing Pages” from the report.
  5. Double click on “Device Category” and add them to the report instead.

4. How to create the “Browser” report:

  1. Click on the triangle next to your newly created “Devices” report.
  2. Click “Duplicate”.
  3. Rename the tab to “Browser”.
  4. Remove “Device Category” from the report.
  5. Double click on “Browser” and add them to the report instead.

5. How to create the “Country” report:

  1. Click on the triangle next to your newly created “Browser” report.
  2. Click “Duplicate”.
  3. Rename the tab to “Browser”.
  4. Remove “Browser” from the report.
  5. Double click on “Country” and add them to the report instead.

6. How to create the “Conversions” report:

  1. Click on the “+” next to your newly created “Country” report.
  2. Click “Free form”.
  3. Name the tab “Conversions”.
  4. Double click on “Organic Search” and add them to the report instead.
  5. Double click on “Event name”.
  6. Double click on “Conversions”, Total users”, “User conversion rate”, “Session conversion rate”, “Event revenue”.
  7. Choose “Heat Map” as the “Cell Type”.

7. How to create the “Ecommerce” report:

  1. Click on the “+” next to your newly created “Conversions” report.
  2. Click “Free form”.
  3. Name the tab “Ecommerce”.
  4. Double click on “Organic Search” and add them to the report instead.
  5. Double click on “Item name”.
  6. Double click on “Item views”, “Item quantity”, “Add-to-carts”, “Ecommerce purchases”, “Item revenue”.
  7. Choose “Heat Map” as the “Cell Type”.

8. How to create the “User Flow” report:

  1. Click on the “+” next to your newly created “Ecommerce” report.
  2. Choose “Path exploration”.
  3. Name the tab “User Flow”.
  4. Double click on “Organic Search” and add them to the report instead.
  5. Double click on “Device Category” dimensions to add this to the report.
  6. Remove “Event Count”.
  7. Double click on “Total users”.
  8. Click on the drop down menu “Step+1”.
  9. Choose “Page title and screen name”.

Want to know more tips and tricks?

Get in contact if you have any further questions about Google Analytics 4. We are looking forward to hear from you.

0330 135 5313

info@dealersleague.com

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