If you’ve ever wondered how you can use social media marketing to sell more yachts, then you came to the right place.
But what are the benefits of using social media?
Billions of people around the world use social media to share information and make connections. Social media allows the users to communicate with friends and family, learn new things, develop their interests, and be entertained. On a business level it allows you to promote your brand and services and reach an incredible amount of customers that might not have heard of your business before.
If you are trying to maximise your marketing efforts, social media is a very effective and easy way to do so. Not only does it increase brand awareness, but it allows you to have a two-way conversation with your customers and prospects and it enables you to learn about their experiences and their needs.
Social media can be used to announce your upcoming events, highlight your new Yacht models, share client reviews, introduce your sales team, and even show the history behind your business. You can also promote your business by doing contests, promotionsw and sharing content that is relevant to your followers.
Here the top highlights of using social media marketing for yacht brokers:
- Increase your visibility
- Educate your clientele
- Connect with customers anytime
- Build relationships – Social media is not just about brands connecting with their customers
- Share your expertise – Social media gives you an opportunity to talk about what you know and what you want to be known for
There are many different social media platforms and we will focus on the four major ones for you as a broker/dealer. These platforms are the ones you should be using now or at least get your profile with your name secured as you might use them in the future. We will show you tips on how to use your accounts for a more effective Yacht Marketing Strategy.
Which Social Media Profiles Do You Need?
There are many social media platforms out there: Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, YouTube, WhatsApp, etc. How do you even know where to begin?
Our first recommendation is to create your social media profiles on each of those platforms and save your brand and business name. You don’t want to decide in the future to use a certain platform and then realise that the name of your business has already been taken.
Creating a profile on every social media platform doesn’t mean that you have to maintain the profiles and we advise you to focus on the ones where your current and potential customers are.
We want to focus mainly on Facebook and Instagram and if you want to find out more about other platforms then get in contact with us.
Facebook Marketing For Yacht Brokers
Facebook has more than 3 billion people around the world to share ideas, offer support and make a difference. 200 million+ businesses use the apps to connect with customers and grow.
If you want to find out more about Facebook, then check out their company info:
As we mentioned, there are billions of people on Facebook and while you might not be interested in reaching out to a lot of them, Facebook offers you the possibility to market your business to a very specific audience which suits your needs.
We worked with several yacht brokers and all of them found that they had the biggest engagement and got the most leads from Facebook. This might be different for your brokerage and we always advise to check on your buyer persona and define where your dream client is.
Engagement doesn’t just mean to like or to share a post but we have seen discussions and customer comments on new yachts and the broker was able to define what their clients wanted or needed.
Like with everything, consistency is the key and you should post daily about new products or services and don’t forget to keep it social. People buy from people and they want to see the team or the person they need to talk to.
Instagram For Yacht Brokers
Using Instagram for business can drive brand awareness, boost sales, and build and track audience engagement. Instagram is known for focusing more on the visual aspects of a business which is absolutely perfect if you want to showcase your yachts. Here is where you should focus your effort to present your yachts in professional, compelling pictures and videos.
Within the stories, you can bring your followers behind the scenes and show them a lot more about what you do. You could even present a new boat or yacht via video or show the boat on the water in action.
Visual content is the best way to connect with your followers, and Instagram focuses solely on a high-end visual experience. With hundreds of millions of daily active users, it is the most effective platform for engaging audiences.
On Instagram, you have the ability to build a better and more effective brand image by way of videos and pictures in comparison to Twitter, Facebook or other social media websites.
To increase the reach of your photographs, you can add hashtags to your images, so when people search for that particular hashtag, they can locate your pictures.
YouTube For Yacht Brokers
Video is one of the most effective channels to deliver detailed product information. People retain the message given in a video better compared to text. Because of this, you will get more engagement as users are more likely to share videos than images and text. When was the last time someone sent you a YouTube video? You can use YouTube to deliver detailed information about your yachts and all the services you provide.
A lot of people usually go to YouTube to search how to do tasks they are not familiar with. Use this to your advantage, create a series of videos giving tips on how to maintain your yacht.
Social Media Marketing For Your Yacht Brokerage
Social media platforms can help you create a more successful marketing strategy. They help you increase brand awareness, website traffic, and most importantly, boost your sales and generate leads.
At Dealers League, we can help you get the most out of your social media strategy. Let us help you win the internet so that you can concentrate on what’s important to you.