DIGITAL MARKETING FOR YACHT & BOAT BROKERS
If you’ve ever wondered how you can use digital marketing to sell more yachts or why you should use digital marketing for your business, then you came to the right place.
Get more exposure and increase your sales with digital marketing.
Yacht brokers are often left thinking about how they could increase the number of people interested in their yachts and boats, and they also think about how they could better connect with qualified buyers and sellers.
We shouldn’t forget that yacht brokers also sell boats and yachts for their clients. Traditionally, yacht brokers have relied on methods like advertising on boat publishing platforms and print advertising to get the word out to potential customers that want to buy a new or used yacht.
These strategies are still working but in the age of the internet, thanks to the rise of digital marketing techniques like SEO, email marketing, and social media marketing, brokers need to reach their potential buyers through different channels.
Dealers League helps businesses in the marine industry, such as yacht brokers, boat brokers and chandleries, leverage these strategies, so they lead customers to their websites to make it easier for these businesses to increase sales. Digital marketing strategies ensure that clients contact you and use your services instead of your competitors’.
Why should a yacht broker consider digital marketing?
In recent years, the internet and the rise of technology have overtaken most other means of communication to become the primary resource for people looking to buy or sell their boats. Most of your potential customers have a mobile device, laptop, or email address they use instead of a subscription to a magazine.
When was the last time you searched for something online? You used Google, right? Logically, using your customer’s primary means of communication to market to them leads to an increase in revenue and awareness of your business and brand.
Digital marketing strategies give yacht brokers the ability to be more visible on search engines and on popular social media platforms like Instagram and Facebook. Companies that use those channels communicate the value of their business to potential customers at a reduced cost and increased effectiveness.
Have you ever wondered how many potential clients saw your ad on a platform? With digital marketing the answer to the question is very easy. There are many tools for yacht brokers to track the effectiveness of their marketing campaigns. These benefits help you to finely tune your marketing campaigns and create a client focussed strategy that is more effective at capturing the attention of potential customers than other traditional marketing methods.
SEO for yacht brokers – Get your website found on search engines
When someone wants a new boat, they will most likely begin their search on Google, as we mentioned above. Even though these search engines work to connect customers with millions of search results, those searching typically only pay attention to those that are most visible at the top of a search engine results page.
The SEO giant, Moz, conducted its own study in 2014 and found that 71.33% of Google search traffic goes to the first 10 search results, and only 3.99% goes to the second page of Google search results. (Source: reputation911.com) If your website utilises words like “yacht for sale near me” and is at the top of a search engine results page, it will experience a huge increase in qualified leads streaming into your business.
Quality content – the most important on-page SEO factor. The content you post is the most important part of SEO. Your website’s content needs to be relevant to the industry. For you as a yacht broker, content could include boat reviews that show new designs or development in the boating industry and highlight the outstanding quality of your stock.
Having content like this makes sure that your target audience keeps on visiting your website to learn more about the subject matter. The more repeat visitors your website gets, the more likely it is that they will contact you or purchase your yacht or boat.
Paid advertising for yacht brokers – PPC or paid advertising on Google
Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions in order to show their ads within slots on a specific platform or network. In PPC marketing, you will be able to select keywords and phrases that you want your website to show for and place a budget behind them. Your bids need to be higher than the ones that your competitors place, so they are more visible.
PPC marketing campaigns are useful in digital marketing because they are more quickly effective than SEO. They might be more effective in the short run but can be quite expensive in the long run.
Social media marketing for yacht brokers
Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.
Most of your potential customers will be on several social media platforms daily and use them to stay in touch with friends or relatives or to find information. Sending marketing messages through these platforms is an excellent way to keep them updated on any new boats in your inventory or deals you currently have in place.
What are the different types of marketing strategies for a yacht broker?
As a dedicated marine digital marketing agency, Dealers League offers its clients a full suite of digital marketing services. Depending on the characteristics and sensibilities of your target audience, you might need to leverage multiple strategies to fully take advantage of digital marketing. Let’s discuss your needs during our initial marketing consultation.
Our services include: