Test your knowledge with our Digital Marketing Quiz!

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Are you a marketing pro? Is Digital Marketing important for your business? Test your knowledge with our Digital Marketing Quiz! 

Why is Digital Marketing important?

It allows you to show your customers what your business is made of and how you can help them with their needs and solve their problems. Unlike traditional marketing, digital marketing has a higher return on investment and a higher conversion rate, which leads to higher revenue.

In order to differentiate yourself from your competitors and establish a unique presence in the marketplace, you need a strong brand for your business.You could offer the best products or services in the world, but that alone won’t help if your potential customers can’t find you – so you need a great marketing strategy to match your end goal.

Depending on your marketing budget, you might want to launch your own campaigns or develop your own strategy. Sometimes it can be hard though and it is advisable to hire an agency that can do the work for you. You might need a certain level of expertise to do everything yourself. We created the following digital marketing quiz where you can check your knowledge.

Are you a digital marketing expert? Let’s find it out…

Digital Marketing Quiz

Digital Marketing Quiz:

Complete our digital marketing quiz below to put your knowledge to the test and find out if you are a marketing wizard or if you should hire an agency (answers can be found at the bottom of the page).

  1. What does SEO stand for ?
    1. Site Engine Optimization
    2. Search Engine Optimization
    3. Site Efficiency Optimization

  2. The online presence, which comprises the different forms of online media controlled by a company, is also known as:
    1. Paid media
    2. Owned media
    3. Digital media
    4. Consumer journey

  3. What percentage of web traffic originates from organic search?
    1. 68%
    2. 32%
    3. 48%
    4. 53%

  4. Which of the following is NOT a type of digital marketing?
    1. Print advertising
    2. Social media
    3. Search Engine Optimization
    4. hEmail

  5. What does PPC mean?
    1. Pay Per Click
    2. Programme Placement Code
    3. Programme Pay Customer
    4. People’s Party of Canada

  6. What is the optimal length of a meta description?
    1. 160
    2. 180
    3. 55
    4. 120

  7. What is a CRM?
    1. Consumer Relations Marketing
    2. Customer Relationship Management
    3. Customer Retention Manager
    4. Client Relationship Manager

  8. CPM is the acronym for?
    1. Clicks per minute
    2. Cost per thousand impressions

  9. Which is more secure: HTTP or HTTPS?
    1. HTTP
    2. HTTPS

  10. What does “branding” mean in digital marketing?
    1. Market segmentation
    2. Your target market
    3. Personal identity and image
    4. Putting your logo on products

  11. What is a buyer persona?
    1. Your target audience
    2. Someone who joins your mailing list
    3. A repeat customer
    4. A fictional representation of a group of customers

  12. What does CTA stand for?
    1. Consequence To Advert
    2. Call To Action
    3. Computer Tracked Actions
    4. Characteristic Tracking Advert

  13. What is the name of email marketing that the recipient has consented to receive?
    1. Search marketing
    2. Permission-based email marketing
    3. Internet advertising
    4. Social web marketing

  14. What is the name given to marketing to customers based on their location?
    1. Geographic
    2. Psychographic
    3. Behavioural
    4. Demographic

  15. How many users does Facebook have?
    1. 2.85 billion
    2. 1.24 billion
    3. 740 million
    4. 850 million

Digital Marketing Quiz Answers:

What does SEO stand for?

Answer: B

SEO stands for search engine optimisation, a strategy that helps increase your visibility on search engines like Google and Bing. If you want to learn more about the best way to optimise your website for SEO, then check out the following guide: How do I optimise my website for SEO – Google SEO Optimisation

The online presence, which comprises the different forms of online media controlled by a company, is also known as:

Answer: A

The online presence, which comprises the different forms of online media controlled by a company, is also known as: Paid media.

Answer: A

53%: The percentage of all trackable website traffic that comes from organic search. (BrightEdge) Organic search traffic is traffic that comes to your website after clicking on your organic listings in the search results. Every time someone types in a search query in a search engine and your organic listing shows, you get organic traffic, when they click on your link.

Of course, you can try your luck with Google Ads and get a good spot on the first page and therefore more visitors. But, once you stop paying, the number of visitors drop again. Therefore, organic search results and traffic are very important.

If you want help and more guidance with your SEO, then we suggest to check our article about this subject.

Which of the following is NOT a type of digital marketing?

Answer: A

Traditional marketing incorporates many forms of advertising and marketing. It’s the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Traditional marketing has many forms which include items such as printed ads in newspapers, business cards, and brochures or commercials on television or radio.

Digital marketing is the type of marketing that uses digital technologies to promote products and services. Examples of digital marketing include; website marketing, YouTube and social media marketing.
Check out our blog post about Traditional Marketing vs. Digital Marketing.

What does PPC mean?

Answer: A

PPC stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked.

What is the optimal length of a meta description?

Answer: A

If you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters, like in the example below. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–160 characters.

Optimal length of a meta description

What is a CRM?

Answer: B

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.

Did you know that you can automate and optimise your processes and work more productively with our CRM for the marine industry. Our Yacht Broker Software helps you to manage customer data. It supports sales management, delivers high-quality insight and information about your customers and sales, and facilitates team communication.

CPM is the acronym for?

Answer: B

Cost per thousand impressions (technically, “cost per mille”). The CPM model refers to advertising bought on the basis of impression.

Which is more secure: HTTP or HTTPS?

Answer: B

HTTPS is HTTP with encryption. The only difference between the two protocols is that HTTPS uses TLS (SSL) to encrypt normal HTTP requests and responses. As a result, HTTPS is far more secure than HTTP. Check out the article “HTTP vs HTTPS” by SERP.

What does “branding” mean in digital marketing?

Answer: C

Digital branding is how you design and build your brand online through websites, apps, social media, video and more. What makes you buy things you have seen on the pretext of great digital marketing, is the branding of that particular product or object.

What is a buyer persona?

Answer: D

Buyer Personas are semi-fictional representatives of your target groups. With the help of Buyer Persona Profiles, content strategies for marketing and sales can be developed.

Buyer Persona Profiles are created by answering specific questions about target groups, preferably in a team with representatives from marketing, sales and customer care. In addition, Buyer Persona interviews should be conducted to gain even more insight into the respective Buyer Personas. We have written an article about “How to create a buyer persona

What does CTA stand for?

Answer: B

CTA is short for call-to-action. Your CTA may be the most important part of your display ad or your website, because it tells consumers and website visitors what you want them to do.

What is the name of email marketing that the recipient has consented to receive?

Answer: B

Permission-based email marketing, simply put, is where you initiate email communications only after someone has consented to receive content.

What is the name given to marketing to customers based on their location?

Answer: A

Location-based marketing allows organisations to target consumers at a granular, person level with online or offline messaging based on their physical location. Geographic segmentation is a marketing strategy that presents potential customers with targeted messaging based on their geographic location.

How many users does Facebook have?

Answer: A

According to Statista, Facebook had roughly 2.85 billion monthly active users as of the first quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days.

Did you answer all the questions of our digital marketing quiz correctly?

Did you find our digital marketing quiz easy or did you struggle and had to look up some of the answers? Are you a digital marketing guru or do you need to get help from a digital marketing agency?

Digital marketing is quickly transforming the marketing landscape. If you want any chance of staying ahead of the competition, you’ll need to make sure that you keep up to date with the rapid changes in digital marketing, adopting new trends as they emerge so that you never get left behind.

Having an in-depth understanding of digital marketing techniques can help you to promote your business effectively to today’s ever-changing consumer market. This will enable your business to stand out from the crowd.

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