SEO

SEO Beginner’s Guide – Part 1 “How to optimise your website for success: Introduction – About myself Hello and thank you for your interest in our SEO Beginner’s Guide – How to optimise your website for success, especially in this unique time of Covid-19.  In...

What is a Canonical Tag? The Canonical Tag is an attribute that helps a search engine to correctly classify duplicate content published on multiple URLs on the web. Often, the attribute is used incorrectly, so that search engines are confused and there are problems with indexing. You can find out...

Google search operators are special characters and commands sometimes called “advanced operators” or search parameters that extend the capabilities of regular text searches. Learn about the different Google Search operators that Google supports and discover how they can help...

Why would you want to rename an event in Google Analytics 4? You might have started using the new Google Analytics 4 and maybe even created your first custom events? It is possible to create multiple custom events in GA4. If not, then why not do it today? In case you have created a custom […]

Nowadays, over 38% of Google’s Search Engine Result Pages (SERPs) show images and this is definitely going to increase. That means, despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website’s images. How do you get your images onto...

Have you ever wanted to have a list of Google algorithm updates to see if there were any changes in your rankings on those particular days? That’s very easy to do and you can even use this Google sheet to import this data into Google Data Studio: Importing Google algorithm updates from Google...

What is organic search? Organic search results are all unpaid listings that appear on a search engine results page on Google, Bing, Yahoo, etc. The search engine result page is also called SERP. These results are based on different factors such as relevance to the user’s search query, incoming...

Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains. Find out how and where to use them. Why are internal links important for your SEO? Internal links give Google an idea of the structure of your...

Local search is very powerful for small businesses:  We can’t imagine that you would want to miss out on all those potential customers and therefore you should focus on local SEO. What is local SEO? Let’s quote Wikipedia: Local SEO, however, differs in that it is focused on optimizing a...