SEO

Canonical Tag

Canonical Tag

What is a Canonical Tag? The Canonical Tag is an attribute that helps a search engine to correctly classify duplicate content published on multiple URLs on the web. Often, the attribute is used incorrectly, so that search engines are confused and there are problems with indexing. You can find out...
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rename an event in Google Analytics 4

Rename an event in Google Analytics 4

Why would you want to rename an event in Google Analytics 4? You might have started using the new Google Analytics 4 and maybe even created your first custom events? It is possible to create multiple custom events in GA4. If not, then why not do it today? In case you have created a custom […]
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Organic Search

Organic Search

What is organic search? Organic search results are all unpaid listings that appear on a search engine results page on Google, Bing, Yahoo, etc. The search engine result page is also called SERP. These results are based on different factors such as relevance to the user’s search query, incoming...
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How to find your Google Place ID

How to find your Google Place ID?

How to find your Google Place ID? I recently spoke with a client about their local SEO and we thought that it might be a great idea to add their Google Reviews to their new website. He mentioned to me that he couldn’t find his Google Place ID. Usually you search for your business on […]
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Internal Links

Internal links

Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains. Find out how and where to use them. Why are internal links important for your SEO? Internal links give Google an idea of the structure of your...
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