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How To Do A Content Audit In 2023

What is a content audit? A content audit is a way to review and analyse all the content on your website. It helps you identify what’s working and what’s not, so you can make better decisions about your content strategy. Conducting a content audit can be a lot of work, but it’s...
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How To Create A Buyer Persona?

Have you ever asked yourself how to create a buyer persona? Buyer Personas are semi-fictional representatives of your target groups. With the help of Buyer Persona Profiles, content strategies for marketing and sales can be developed. Buyer Persona Profiles are created by answering specific...
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