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ChatGPT marketing digital

ChatGPT in Digital Marketing: An Essential Ally in Web and App Development, Not a Replacement

Table of Contents Introduction: ChatGPT in Digital Marketing as a Phenomenon of Our Time From Technical Manuals to AI: The Evolution of Knowledge Tools ChatGPT Applied to Digital MarketingInstant Creative Inspiration Draft Writing with Human Supervision SEO: Keywords, Meta Descriptions, and Site Architecture Reporting and Metrics Analysis The Risk of Generic Content ChatGPT for…

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Unicorn Marketing

Unicorn Marketing: 5 Extraordinary Ideas to Transform Your Digital Business

Table of Contents 1. The Unicorn Dream in Digital Business 2. Unicorn Metrics: Spotting What Truly Grows Your Website 3. Web Design with Unicorn DNA 4. Unicorn Marketing: Viral Campaigns That Multiply Your Brand 5. The Unicorn Myth: Impossible Promises in Digital Marketing Conclusion: Your Digital Unicorn Exists In the world of digital marketing and…

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métricas unicornio

Unicorn Metrics in Digital Marketing: Discover the Indicators That Actually Drive Your Website’s Growth

Table of Contents Introduction: The Myth of Measuring Everything Vanity Metrics vs. Value Metrics Cost Per Acquisition: What Does Each Customer Really Cost? Lifetime Value: The Metric That Changes Everything Conversion Rate: From Visitors to Real Results Retention: The Real Sign of a Healthy Business How to Identify Your Unicorn Metrics Tools to Measure What…

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mito unicornio marketing digital

The Myth of the Digital Marketing Unicorn: 7 Impossible Promises to Avoid

Table of Contents Introduction: When the Extraordinary Becomes a Mirage 1. Where the Digital Marketing Unicorn Myth Comes From 2. Impossible Promise: “#1 on Google Guaranteed in One Week” 3. Impossible Promise: “Millions of Visits Without Spending a Euro” 4. Impossible Promise: “More Followers Means More Sales” 5. Impossible Promise: “Digital Marketing Is Cheap or…

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Person presenting SEO and marketing performance charts on a whiteboard, highlighting data trends and benchmarks

SEO Benchmarks for Small Businesses in 2025

What you can realistically expect from SEO — SEO benchmarks based on current data, not hype. SEO is one of the most talked-about marketing strategies for small businesses. You’ve probably heard that it’s “essential” — but what does that actually mean? How long does it take? What kind of results are realistic? And how do…

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Local seo for businesses

How Businesses Can Dominate Search Results With Local SEO

Local SEO for Businesses: Win Clients Without Chasing Thousands of Clicks If you run a local business in Segovia (or any city) and you’re not showing up when people search for your services, you’re already behind. The game isn’t about getting thousands of visitors—it’s about getting the right ones. People who are ready to book…

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Así funciona realmente el algoritmo de Google lo que revelan los documentos filtrados del caso antimonopolio

How Google’s Algorithm Really Works: What the Antitrust Leak Reveals

Introduction A set of confidential documents presented as part of the U.S. antitrust trial against Google has revealed surprising details about how its search algorithm actually works. Despite the rise of artificial intelligence and language models like BERT, Google’s ranking still heavily relies on hand-crafted signals designed by its engineers. For those of us…

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