Banner Blog Post Topic Clusters

As you dive deeper into content creation and marketing, you’ll find the need for a more organized and strategic approach to managing your content. One such strategy is the concept of topic clusters, which involves creating a pillar page for a central topic, and building related subpages or cluster pages that link back to it.

When used correctly, topic clusters can significantly boost your content organization, improve your SEO, increase content production speed, and provide more comprehensive coverage of your chosen topics. Let’s delve into the world of topic clusters and how you can leverage the power of ChatGPT to create them.

What Are Topic Clusters?

At the core of a topic cluster strategy is strategic internal linking. The idea is to create a group of content that revolves around a central topic and link it to a pillar page. The pillar page serves as your hub for a specific topic. It is generally broad, covering multiple aspects of the topic and linking to multiple topic cluster pages.

In contrast, each topic cluster page takes a deep dive into a specific aspect of the broad topic, providing detailed information and linking back to the main pillar page. This structure organizes your content in a way that not only makes it more digestible for your readers but also more crawlable for search engines.

How to Create Topic Clusters with ChatGPT

Creating topic clusters with ChatGPT involves a series of steps. This AI-powered tool can streamline your content creation process and help you generate high-quality, relevant content in less time.

Step 1: Decide on Your Core Topic

Your first step should be determining your core topic. This topic should be central to your business or area of expertise. The beauty of using ChatGPT is that it is trained on a diverse range of internet text, so it can help generate content on a wide variety of topics.

Once you’ve selected a core topic, you can use ChatGPT to brainstorm potential subtopics. Just start a conversation with the model, input your core topic, and ask for related subtopics. The AI will generate a list of related subtopics, giving you a head start in your content creation process.

Step 2: Perform Keyword Research on Your Core Topic

Next, it’s time to research keywords related to your core topic. While ChatGPT doesn’t directly perform keyword research, it can suggest potential keywords based on your core topic. You can then use these suggestions in a keyword research tool of your choice to identify high-traffic, low-competition keywords.

Remember to research both primary and long-tail keywords. Primary keywords are usually one to two words long and have a high search volume, while long-tail keywords are phrases that are three to four words long and are specific to what you’re selling or the content you’re creating.

Step 3: Outline Pillar and Topic Cluster Structure for Core Topic

Once you have your core topic and related subtopics, along with their respective keywords, it’s time to outline the structure for your pillar page and topic cluster pages. Here’s where ChatGPT really shines.

Feed the AI model your pillar topic and ask it to generate a content outline. It will provide you with a broad structure that covers various aspects of your chosen topic. For your topic cluster pages, give ChatGPT each subtopic individually and ask for a more detailed outline.

Remember, the aim here is to have your pillar page provide a broad overview of your topic,

ChatGPT can be used to create topic clusters for better Search Engine Optimization (SEO) ranking. Here are the steps to follow:

Define the Main Topic: The main topic should be broad and can be broken down into subtopics. For instance, “digital marketing” could be a main topic.

Use ChatGPT to Generate Subtopics: After defining the main topic, ChatGPT can be used to generate related subtopics. For instance, if you enter “digital marketing” into ChatGPT, it might generate subtopics like “SEO,” “PPC,” “social media marketing,” “content marketing,” etc.

Group Subtopics into Clusters: The generated subtopics should be grouped into clusters. Clusters are groups of related subtopics that revolve around a central theme. For example, you could group “SEO,” “PPC,” and “content marketing” into a cluster called “digital marketing strategies.”

Create Content for Each Subtopic: After grouping subtopics into clusters, create content for each subtopic. Each content piece should be in-depth and comprehensive, providing detailed information on the subtopic. Also, include internal links to other content pieces in the same cluster.

Optimize Content for SEO: Finally, optimize each content piece for SEO by using relevant keywords, meta descriptions, and internal links to improve your content’s ranking in search engines. Be sure to use the same keywords throughout the cluster to reinforce the cluster’s theme.


Creating topic clusters is a great way to improve your website’s search engine ranking. By creating a network of related content, you help search engines understand the context of your content and provide better results to users. Using ChatGPT to generate ideas for topic clusters can help you create comprehensive and informative content that meets the needs of your audience.

Remember, the key to creating successful topic clusters is to focus on providing valuable information to your audience. By doing so, you’ll not only improve your website’s search engine ranking but also establish your brand as a reliable source of information in your industry.

If you want to learn more then check out the following articles which continue the theme of SEO, content creation, and the use of AI tools like ChatGPT in digital marketing strategies:

About the Author: Michael Masa

Why should you listen to me? With a rich background in marketing and a passion for sharing knowledge, I’ve dedicated the last 9 years of my life to the field. I’ve worked as a marketer and have been instrumental in crafting the marketing strategy for one of Europe’s leading insurance companies, BAVARIA AG.

Prior to my current role, I spent 12 years as a Sales Manager, leading a team of 12 dynamic individuals and implementing the latest sales techniques to drive success. This experience allowed me to refine my leadership skills and gain a deep understanding of the sales industry.

Now, I’m at the helm of Dealers League, a marketing agency that not only grows and manages websites for businesses but also focuses on the importance of effective marketing strategies. Recognizing the need for continuous learning in this fast-paced industry, we offer courses on the latest marketing techniques.

My varied experience in sales and marketing provides me with a unique viewpoint on how these two crucial areas intersect. I look forward to sharing my knowledge and insights with you through this blog.

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