html sitemaps

Ever stumbled around a website, feeling like you’re a bit lost? We’ve all been there, and let me tell you, it’s no picnic. That’s where an HTML sitemap comes in – not just a handy tool, but a game changer for your website. In this deep dive, we’ll explore the ins and outs of HTML sitemaps and why they’re the unsung heroes of website navigation and SEO.

What’s an HTML Sitemap Anyway?

Picture this: an HTML sitemap is like a roadmap of your website, laid out neatly in a single page. It lists all the important pages and sections, making it a breeze for visitors to find what they’re looking for. But it’s not just about being user-friendly – search engines love these sitemaps too!

The Big Wins of Having an HTML Sitemap

  1. Enhanced User Experience: First off, let’s talk user experience (UX). An HTML sitemap is like a friendly guide, leading your visitors through your website with ease. No more frustrating dead ends or confusing navigation!
  2. SEO Boost: Now, onto the SEO magic. Search engines use sitemaps to crawl and understand your site’s structure. With an HTML sitemap, you’re basically rolling out the red carpet for search engine crawlers, helping them index your pages more effectively.
  3. Better Accessibility: Accessibility is key, folks! An HTML sitemap makes your site more accessible to everyone, including those using screen readers. It’s all about inclusivity in the digital world.
  4. Organisational Overview: Think of an HTML sitemap as your site’s blueprint. It gives you, the website owner, a bird’s eye view of your site’s structure, making it easier to spot and fix any organisational issues.

HTML Sitemap vs. XML Sitemap: What’s the Difference?

Now, you might be thinking, “Isn’t that what XML sitemaps are for?” Well, sort of. The main difference? Audience. XML sitemaps are designed for search engines, while HTML sitemaps are user-focused. Both are important, but they serve different purposes.

Creating and Maintaining Your HTML Sitemap

Ready to get your hands dirty? Creating an HTML sitemap is easier than you think. You can start by listing all your website’s key pages and organising them in a logical way. Remember, keeping your sitemap updated is crucial – no one likes a map that leads to nowhere!

To create a sitemap from a list of pages, you can follow these steps:

  1. Organise the Pages: First, organise your list in a logical order. Typically, a sitemap is organised hierarchically, with main pages listed first, followed by subpages. You might want to group similar pages, like all service pages, articles, or pages in different languages, together.
  2. Create Sitemap HTML Code:
    • For each page, you’ll use an <a> tag in HTML for the hyperlink.
    • The structure of each link will be <a href="URL">Page Title</a>, where URL is the web address of the page and Page Title is the name of the page as it should appear in the sitemap.
  3. Include Language Variations: If your list includes pages in different languages, make sure to group them accordingly or label them to indicate the language.
  4. Add HTML Structure: If you want to organise this into a more readable format, you can use additional HTML elements like <ul> (unordered list) and <li> (list item) tags.

Here’s an example of what part of your HTML sitemap could look like:

<li><a href="URL_for_Dealers_League_Academy">Dealers League Academy</a></li>
<li><a href="URL_for_Top_WordPress_Hosting">Top WordPress Hosting With 24/7 Support - Dealers League</a></li>
<!-- Repeat for other pages -->

Replace URL_for_Dealers_League_Academy, URL_for_Top_WordPress_Hosting, etc., with the actual URLs of these pages.

  1. Embed in Your Website: Finally, embed this HTML code into the webpage where you want your sitemap to appear. If you’re using a content management system (CMS), there will typically be an option to edit the HTML of a page.
  2. Ensure Accessibility and Navigation: Make sure the sitemap is easy to navigate and accessible to users, with clear labeling, especially for the language-specific pages.
  3. Test Your Sitemap: After embedding the sitemap, test all the links to ensure they lead to the correct pages and that the page is displayed correctly on your website.
  4. Update Regularly: Remember to update your sitemap regularly to reflect any new additions, changes, or removals of pages on your website.

Wrapping It Up: Your Site’s New Best Friend

So, there you have it – the lowdown on HTML sitemaps and why they’re a must-have for any website. They make life easier for both your visitors and search engines, and let’s be real, who doesn’t want that?


  1. Do all websites need an HTML sitemap? Absolutely! From small blogs to massive e-commerce sites, every website can benefit from an HTML sitemap.
  2. How often should I update my HTML sitemap? Whenever you add new content or make significant changes to your site, give your sitemap a little TLC too.
  3. Can an HTML sitemap improve my site’s ranking? While it’s not a direct ranking factor, an HTML sitemap can indirectly boost your SEO by improving site structure and crawlability.

HTML sitemaps; they’re not just a nice touch; they’re a crucial piece of the website puzzle. Now, go forth and map out your site like a pro!

About the author: Michael Masa

Why should you listen to me? With a rich marketing background and a passion for sharing knowledge, I have dedicated the last 9 years of my life to the field. I have worked as Marketing Director and have been instrumental in shaping the marketing strategy of one of Europe’s leading insurers, BAVARIA AG.

Prior to my current role, I spent 12 years as Sales Director, managing a team of 12 dynamic people and applying the latest sales techniques to drive success. This experience allowed me to hone my leadership skills and gain a deep understanding of the sales industry.

I am now at the helm of Dealers League, a marketing agency that not only creates and manages websites for businesses, but also focuses on the importance of effective marketing strategies. Recognising the need for continuous learning in this fast-paced industry, we offer courses on the latest marketing techniques.

My varied experience in sales and marketing gives me a unique insight into how these two crucial areas intersect. I look forward to sharing my knowledge and insights with you through this blog.

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