Are you looking to improve your email marketing strategy? Here’s how to get started:
Step 1: Build Your Email List
To implement an email marketing campaign, you will need to create a list of email addresses for your target audience. This list can be compiled from various sources, such as existing customer data, website sign-ups, and social media followers.
Here are some ways to get subscribers for your newsletter:
- Add a sign-up form to your website. Include a newsletter sign-up form on your website and make it easy for visitors to subscribe. You can also include a link to the form in your website’s header or footer, so it is visible on every page.
- Offer a sign-up incentive. Consider offering a discount, free trial, or other incentive to encourage people to sign up for your newsletter. This can help you attract more subscribers and build your email list.
- Promote your newsletter on social media. Use your social media channels to promote your newsletter and encourage people to sign up. You can share links to your sign-up form, share preview content from your newsletter, or run a social media contest to encourage sign-ups.
- Include a newsletter sign-up option in your email signature. If you send a lot of emails, consider adding a newsletter sign-up link to your email signature. This can help you reach a wider audience and make it easy for people to subscribe.
- Encourage existing subscribers to share your newsletter. Ask your existing subscribers to share your newsletter with their friends, family, and colleagues. This can help you reach a new audience and grow your email list.
By implementing these strategies, you can effectively grow your email list and increase the number of subscribers to your newsletter.
Step 2: Create Engaging Emails
Once you have your email list, you can begin creating and sending emails to your audience. These emails should be personalised, relevant, and engaging, and they should include a clear call-to-action (CTA) that encourages recipients to take a specific action.
Here are some tips for creating engaging emails:
- Start with a compelling subject line that captures the attention of recipients and encourages them to open the email
- Include a clear and concise introduction that sets the tone for the email and provides an overview of its main content
- Organise the content of the email into sections or categories, with each section covering a specific topic or theme
- Use headings, subheadings, and bullet points to break up the text and make it easy to scan and read
- Include images, graphics, and other visual elements to add interest and help convey information
- Include links to relevant websites, articles, and other resources that provide more information on the topics covered in the email
- End the email with a brief conclusion or summary of the main points, and include a clear CTA that encourages recipients to take the desired action
How to write a compelling subject line:
- Keep it short and sweet. A subject line should be no more than 50 characters long, so that it doesn’t get cut off in the recipient’s email inbox.
- Be clear and concise. A subject line should clearly convey the main topic of the newsletter, so that recipients know what to expect when they open it.
- Be specific and relevant. A subject line should be relevant to the recipient and the content of the newsletter, so that it resonates with them and piques their interest.
- Be unique and attention-grabbing. A subject line should be unique and stand out from other emails in the recipient’s inbox, so that it catches their attention and encourages them to open the newsletter.
- Use keywords and phrases that trigger emotions. A subject line should use keywords and phrases that trigger emotions, such as curiosity, excitement, or urgency, to motivate the recipient to open the newsletter.
Here are some examples of compelling subject lines for a newsletter:
- “New Arrivals: The Latest and Greatest Products from [Brand]”
- “Exclusive Discount: Save [X%] on Your Next Purchase”
- “Breaking News: [Top Story] and How it Affects You”
- “Inside Look: [Exclusive Access] to Our Upcoming Event”
- “Free Download: [Valuable Resource] for [Target Audience]”
Step 3: Track and Analyse Your Results
To determine the effectiveness of your email marketing campaign, it is important to track and analyse your results. This will allow you to see how many people are opening and clicking on your emails, and what actions they are taking as a result.
Here are some metrics to track and analyse:
- Open rate: This is the percentage of people who opened your email. A high open rate indicates that your subject line and sender name are effective in capturing the recipient’s attention.
- Click-through rate (CTR): This is the percentage of people who clicked on a link in your email. A high CTR indicates that your email content is engaging and relevant to your audience.
- Conversion rate: This is the percentage of people who took a desired action, such as making a purchase or signing up for a newsletter, after receiving your email. A high conversion rate indicates that your email campaign is effective in achieving your goals.
Let’s dive a little deeper into those metrics.
“CTR” is the “click-through rate” of an email campaign, which is the percentage of recipients who click on a link in the email. A good CTR for an email campaign can vary depending on the industry and the quality of the email list, but generally, a CTR of around 2% or higher is considered good. A high CTR indicates that the email campaign is effective at engaging recipients and getting them to take action.
“Open rate” is the percentage of recipients who open an email. A good open rate for an email campaign can vary depending on the industry and the quality of the email list, but generally, an open rate of around 25% or higher is considered good. A high open rate indicates that the subject line of the email is effective at capturing the attention of recipients and encouraging them to open the email.
“Conversion rate” is the percentage of recipients who take a desired action after receiving an email. A good conversion rate for an email campaign can vary depending on the industry and the quality of the email list, but generally, a conversion rate of around 5% or higher is considered good. A high conversion rate indicates that the email is effective at convincing recipients to take the desired action, such as making a purchase or filling out a form.
To track these metrics, you can use email marketing software, such as Mailchimp or Sendinblue. These tools provide detailed reports and analytics that can help you understand the performance of your email campaigns and make data-driven decisions to improve their effectiveness.
You can also use A/B testing to measure the success of your email campaigns. With A/B testing, you can create multiple versions of an email and test them with different segments of your audience. This can help you identify which elements of your email are most effective and make data-driven improvements to your campaigns.
Overall, tracking and measuring the success of your email campaigns is essential for improving their effectiveness and achieving your marketing goals. By using the right metrics and tools, you can gain valuable insights into your email campaigns and make data-driven decisions to improve their performance.
Do you need some inspiration? Here are two examples of a newsletter that you can use as a template:
Newsletter Example 1: Product Announcement
Subject Line: Introducing the New [Product] from [Brand]
We are excited to announce the launch of our newest product, [Product], which is now available on our website and in stores.
[Product] is a [Product Description] that is designed to [Product Benefit]. It is made with [Product Feature] and comes in [Product Variation].
To celebrate the launch of [Product], we are offering a special introductory discount of [Discount Amount] to all of our newsletter subscribers. Simply use the promo code [Promo Code] at checkout to redeem your discount.
To learn more about [Product] and to see all of the available variations, visit our website at [Website Link].
Thank you for being a valued customer. We hope you enjoy [Product] and all of its benefits.
Sincerely, [Your Name]
Newsletter Example 2: Event Announcement
Subject Line: Save the Date: [Event] is Coming Soon
We are excited to announce that [Event] is coming soon!
[Event] is a [Event Description] that will take place on [Event Date and Time] at [Event Location]. It will feature [Event Highlights], as well as [Event Activities] and [Event Speakers].
Attendance to [Event] is free, but space is limited, so be sure to reserve your spot today by visiting [Website Link].
We hope to see you at [Event]!
Sincerely, [Your Name]
Email marketing is an effective way to reach a specific audience and promote your products, services, or messages. By creating targeted, personalised emails and tracking their performance, you can improve your chances of success and achieve your marketing goals.