Course 1: Complete SEO Mastery - Boost Your Website’s Visibility and Rankings
This comprehensive SEO course is designed to teach techniques and strategies for improving your website’s visibility and rankings on search engines. The course is divided into 10 sections that cover a wide range of topics, from the basics of SEO to advanced strategies and tips. You’ll learn how to conduct keyword research and analysis, optimise your on-page elements, build high-quality backlinks, create and optimise content, and much more. You will also learn how to measure and track your SEO success, using tools like Google Analytics and Search Console. Whether you’re a beginner or an experienced marketer, this course will help you master SEO and take your website to the next level.
Course 2: A Complete Guide to Understanding and Optimising Your Website's Performance with Google Analytics 4
In this course, we’ll be showing you step-by-step how to set up a Google Analytics 4 account for your website from scratch. We’ll be showing you how to track things like what people search for on your website, how far they scroll down the page, and even how to track custom events.
We’ll be going over how to analyse and make the most of the data you’ll be collecting, like finding out which pages are the most popular and how to improve them.
In this course, we will cover how to manage your GA4 account, like how to make sure you’re not tracking your own website visits, linking it up with other Google tools like Google Ads and Search Console, and how to connect it to Big Query for even more data.
By the end of this course, you’ll be a pro at using Google Analytics 4 to get a better understanding of how people use your website and know how to use that information to improve it.