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Marketing and Web Design News

Browse the best articles on latest strategies, trends, various tools and news for marketers and designers in 2021.

Marketing and Web Design News

How to do Keyword Research

Why is “Keyword Research” important for your business? Keyword research is important as it tells you what terms people are actively searching for, how competitive those keywords are, and guides you with your content marketing plan to increase organic search visibility, rankings, and therefore traffic. With keyword research you will be able to understand what…

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What is marketing? Definition, benefits and how it works 

Marketing is the system of researching a market, delivering value and satisfying the customer with a profit in mind. This discipline, also called marketing, is responsible for studying the behavior of markets and the needs of consumers. It analyses the commercial management of companies with the aim of attracting, capturing, retaining and building customer loyalty…

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How do I optimise my website for SEO – Google SEO Optimisation

Google SEO Optimisation – Table of Contents You want to improve your Google ranking and be found better in the search engines? Learn here in 12 easy steps how you can optimise your website for Google. These tips will help you and are easy to implement. URL structureSEO titleMeta-descriptionSchemaOptimised headlines (H1-H6)Keyword saturationLength of page contentVisual…

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How to create a Buyer Persona?

Have you ever asked yourself how to create a buyer persona? Buyer Personas are semi-fictional representatives of your target groups. With the help of Buyer Persona Profiles, content strategies for marketing and sales can be developed. Buyer Persona Profiles are created by answering specific questions about target groups, preferably in a team with representatives from…

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Case Study: Bavaria AG

Today we bring a case study. Bavaria AG is one of the largest publicly traded insurance companies in Europe. They specialise in insurance for Yachts, Vintage Cars and Airplanes. Founded in 1973, they have been doing this for over 45 years and they really know their stuff. Managing Director, Sandra Ahrabian, who is the daughter…

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How to kickstart your Agency?

How to kickstart a Digital Marketing Agency and be successful? Starting a digital marketing agency can be challenging. With so many businesses focused on digital marketing, it’s not easy to launch your agency and run a business with great success. Digital Marketing is one of the fastest-changing industries at the moment. To keep up with…

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Voice search is HUGE right now

How do you optimise your site for voice search? Voice Search should be important and included in your marketing strategy as it’s importance is getting bigger. The reason is: 20% of queries made with a mobile device are voice searches. This means if your site is not optimised, you might be losing out on these…

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10 Steps Social Media Strategy

1. Know your goals First of all, you need to think about your marketing and communication goals. Social media is essential, but it must be part of something bigger. You need to think about your long and short-term goals that can increase market presence, visibility, sales or even launch your business. Knowing these goals will…

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WordPress MultiSite infinite redirect

I was recently setting up a WordPress MultiSite to use subdirectories. All looked good until I tried to visit a newly created site on the network. It was just an infinite look of redirects.  The how behind why this is happening is explained really well in Tom McFarlin’s post here: https://tommcfarlin.com/resolving-the-wordpress-multisite-redirect-loop/  Basically, WordPress gets tied…

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