Marketing and Web Design News
Browse the best articles on latest strategies, trends, various tools and news for marketers and designers in 2021.
How to do Keyword Research
Why is “Keyword Research” important for your business? Keyword research is important as it tells you what terms people are actively searching for, how competitive those keywords are, and guides you with your content marketing plan to increase organic search visibility, rankings, and therefore traffic. With keyword research you will be able to understand what…
What is marketing? Definition, benefits and how it works
Marketing is the system of researching a market, delivering value and satisfying the customer with a profit in mind. This discipline, also called marketing, is responsible for studying the behavior of markets and the needs of consumers. It analyses the commercial management of companies with the aim of attracting, capturing, retaining and building customer loyalty…
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What are the Social Media Marketing Trends for 2022?
In this guide you will find out how to surpass expectations, outperform your competitors and stand out from the crowd with these 3 social media marketing trends for 2022. The events of the past two years have had a dramatic impact on the way brands and businesses have used social media and made them change…
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Beginner’s Guide to SEO – Search Engine Optimization
SEO Beginner’s Guide – Part 1 “How to optimize your website for success: Introduction – About myself Hello and thank you for your interest in our SEO Beginner’s Guide – How to optimize your website for success, especially in this unique time of Covid-19. In my career, I gained a wealth of expertise in marketing…
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The Top Boat Shows And Maritime Events To Attend In 2021
Are you planning to attend a boat show or other boating related events in 2021? Find below a list of the upcoming top boat shows. At Dealers League, we are always interested in what is happening in our industry and attend key events every year. If you are looking to develop your network in 2021,…
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Test your knowledge with our Digital Marketing Quiz!
Are you a marketing pro? Is Digital Marketing important for your business? Test your knowledge with our Digital Marketing Quiz! Why is Digital Marketing important? It allows you to show your customers what your business is made of and how you can help them with their needs and solve their problems. Unlike traditional marketing, digital…
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How do I optimise my website for SEO – Google SEO Optimisation
Google SEO Optimisation – Table of Contents You want to improve your Google ranking and be found better in the search engines? Learn here in 12 easy steps how you can optimise your website for Google. These tips will help you and are easy to implement. URL structureSEO titleMeta-descriptionSchemaOptimised headlines (H1-H6)Keyword saturationLength of page contentVisual…
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What’s the best digital marketing strategy in 2020?
It might seem difficult to find the best digital marketing strategy for your business with the huge amount of options that are available. Digital marketing takes a departure from traditional advertising media such as TV ads that often disrupt the wrong audience with irrelevant campaigns. People hate it when you bombard them with the information…
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How to create a Buyer Persona?
Have you ever asked yourself how to create a buyer persona? Buyer Personas are semi-fictional representatives of your target groups. With the help of Buyer Persona Profiles, content strategies for marketing and sales can be developed. Buyer Persona Profiles are created by answering specific questions about target groups, preferably in a team with representatives from…
Dealers League Marine compared…
What is the difference to existing providers for the boat industry? Dealers League Marine offers an easy way to connect buyers and sellers through a web based boat brokerage software. Gone are the days when your boat listing was separated from your own website. But first of all, let’s look at our product, which we…
The 6 best advertising ideas for startups
How to develop an online presence and become successful as a startup business? Here’s how: the best advertising ideas for sturt-ups. There’s no question that starting up by yourself is a massive achievement. Once the first congratulatory messages discolor into the history, there’s a ton of effort that needs to enter to ensure that your…
4 Tips To Increase Conversions On Your Website In 2020
There are many businesses using the world wide web to promote and sell their products. A brand needs to implement the best tactics to increase conversions on their website effectively. How do you increase conversions on your website in 2020?It is great that you have decided on an amazing design and start getting traffic but…
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The 10 Best Marketing Strategies for Small Businesses
How to develop your own small business digital marketing strategy Let us introduce you to the 10 best marketing strategies for small businesses. First let me explain that there is no magical formula to gain exposure and get more clients to your business. You could offer the best products or services in the world, but…
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Case Study: Bavaria AG
Today we bring a case study. Bavaria AG is one of the largest publicly traded insurance companies in Europe. They specialise in insurance for Yachts, Vintage Cars and Airplanes. Founded in 1973, they have been doing this for over 45 years and they really know their stuff. Managing Director, Sandra Ahrabian, who is the daughter…
How to improve my website – 18 Web Design Tips
What can you improve on your website? Find it out with these 18 Web Design Tips There are a few things that can help you improve your web presence and your website design, but if not done correctly they might damage your conversion rate or even your Google ranking. This is why we created this…
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Google Ads vs. Social Media Marketing
Have you always wondered if you should use Google Ads or Facebook Ads? Facebook is a serious competitor to the largest search engine so far used by many daily. Finding out which provider is better for your company is not always easy, but maybe this article will help you make a decision. Facebook Ads vs.…
A video overview of our new marine software
https://www.youtube.com/watch?v=7Y1E-PB4ddQ
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How to kickstart your Agency?
How to kickstart a Digital Marketing Agency and be successful? Starting a digital marketing agency can be challenging. With so many businesses focused on digital marketing, it’s not easy to launch your agency and run a business with great success. Digital Marketing is one of the fastest-changing industries at the moment. To keep up with…
Why don’t you get enough leads and clients?
What is the problem with your website? Your company website is a reflection of you and your business. You don’t just want people to visit the site; you want them to stay and look at it. Therefore your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will…
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Voice search is HUGE right now
How do you optimise your site for voice search? Voice Search should be important and included in your marketing strategy as it’s importance is getting bigger. The reason is: 20% of queries made with a mobile device are voice searches. This means if your site is not optimised, you might be losing out on these…
10 Steps Social Media Strategy
1. Know your goals First of all, you need to think about your marketing and communication goals. Social media is essential, but it must be part of something bigger. You need to think about your long and short-term goals that can increase market presence, visibility, sales or even launch your business. Knowing these goals will…
Traditional Marketing vs. Digital Marketing
Traditional or Digital Marketing? Marketing whether it is Traditional or Digital Marketing changes so fast that it seems difficult for some to keep up with the trends. A business that doesn’t adapt to those changes might be losing out on great opportunities. Every company’s story is different and so will be yours. To stand out…
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Do you tell a story or are you just marketing your products?
Storytelling vs. Marketing Digital marketing is a major component to get your brand known by a wider range of people and potential clients. When you promote your business, you are promoting the idea of sales increment but when you are promoting yourself as a brand, you are promoting the bond between you and your targeted…
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Website solutions for the Marine Industry
Are you a boat broker? Are you a boat broker, charter company or chandler? If you are, then like us, you are probably frustrated by the complexity and poor quality of web solutions available for this industry. The first thing your potential clients do when they are looking for a boat for sale or want…
Digital Marketing Strategy 2019
Are we already in 2019? The year has gone so fast and we are almost in the new year. Now it is time to review on your marketing strategies of 2018 and evaluate how you did. How should you create a Digital Marketing Strategy for 2019 With this in mind, you should start planning on…
3 Key Points For Your SEO Campaign
Content is King The text structure is important for SEO as Google will rank you higher when the content is structured clearly.In order to have a clear structure of your website’s text, you need to focus on your headings, the first paragraph and the first sentence of each paragraph.People scan a text and if the…
WordPress MultiSite infinite redirect
I was recently setting up a WordPress MultiSite to use subdirectories. All looked good until I tried to visit a newly created site on the network. It was just an infinite look of redirects. The how behind why this is happening is explained really well in Tom McFarlin’s post here: https://tommcfarlin.com/resolving-the-wordpress-multisite-redirect-loop/ Basically, WordPress gets tied…
How much does a website cost and why?
How much is it to get a new website? This is a difficult question to answer as there are no fixed prices when it comes to creating a web presence for someone. It all depends on the requirements and what the business owner has in mind. One aspect which leads to this decision of pricing…