Google’s Helpful Content Update

24
Aug
Google's Helpful Content Update

The SEO world is going crazy!

Google has announced a new big search ranking algorithm update named Google’s ‘Helpful Content Update’. This update will help those that produce content the audience is actually looking for. 

Google's Helpful Content Update

Google Search Console on Twitter

Today, a number of improvements were made to search for the English-speaking world to make it easier for users to find helpful content made by and for people. 

Google Search Ranking Update

Google Search Ranking Update

This work on ranking follows similar efforts made last year to improve the quality of product reviews, which will also receive an update. 

Together, these innovations are part of a broader, ongoing effort to reduce low-quality content and make it easier to find authentic and useful content.

Google is continually updating the search function to ensure that you are helped to find quality content. Google is now cracking down on content created primarily to rank well in search engines rather than to help or inform people. 

This Google’s Helpful Content Update update will help prevent unoriginal, low-quality content from ranking well in search.

This update will help those who produce content that audiences are actually looking for. 

Google wants its users to have a pleasant experience when visiting a website and not be disappointed. Therefore, it is more important than ever to create content for humans and not for the machine, i.e. Google.

But what does the Google’s Helpful Content Update mean for you?

If you write content that users find useful when they come to your website and you show expertise in your field and knowledge, then it shouldn’t have an impact on your rankings.

Do you cater to a specific audience or does your website look like a pick n’ mix of topics and do your visitors feel like they found the answer to their questions?

Then you should be fine.

Google posted on their Google ranking updates page when it began and when it is fully rolled out, which could take up to two weeks. 

This update introduces a new site-wide signal that they consider among many other signals for ranking web pages. Their systems automatically identifies content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing the searching

John Mueller talking about the Google's Helpful Content Update on Twitter

John Mueller on Twitter

Or maybe you are on of the SEOs that is not concerned about the new Google Helpful Content update?

Here are the results of a poll by Aleyda Solis:

Poll on Twitter about the Google's Helpful Content Update

Do you have more questions about the Google’s Content Quality & Helpfulness?

Then check out those following questions that should help you create better content:

  • Is the content primarily made for humans rather than to attract people from search engines?
  • Has the content been primarily written by a human rather than using extensive automation?
  • Is the content topic aligned to your site primary purpose or focus? (audience that would find the content useful if they came directly to you)
  • Does your content actually answer the question that it promised to answer?
  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Does the content provide original information, reporting, research or analysis?
  • Does the content provide a substantial, complete or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information that is beyond obvious?
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
  • Does the headline and/or page title provide a descriptive, helpful summary of the content?
  • Does the headline and/or page title avoid being exaggerating or shocking in nature?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
  • If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
  • Is this content written by an expert or enthusiast who demonstrably knows the topic well?
  • Is the content free from easily-verified factual errors?
  • Would you feel comfortable trusting this content for issues relating to your money or your life?
  • Is the content free from spelling or stylistic issues?
  • Was the content produced well, or does it appear sloppy or hastily produced?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Does the content have an excessive amount of ads that distract from or interfere with the main content?
  • Does content display well for mobile devices when viewed on them?
  • Does the content provide substantial value when compared to other pages in search results?
  • Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

Questions Source from Google:
https://webmasters.googleblog.com/2019/08/core-updates.html
https://developers.google.com/search/blog/2022/08/helpful-content-update


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Get in contact if you have any further questions about Google’s Helpful Content update. We are looking forward to hear from you.

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This article was updated due to changes on the rollout and to keep up to date with the news.

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